Solutions > Management Platform

To support additional data needs of marketers and publishers, BlueKai offers a private version of the tools and technology used to manage the BlueKai Exchange. The BlueKai Data Management Platform (DMP) is a unique and proprietary data platform technology provided to support an in-house data management strategy.

• A single unified platform for marketers or publishers to aggregate, classify, manage, optimize, analyze and deliver all data – be it third party or private.
• Provides unprecedented flexibility and transparency in managing internal and external data sources while keeping internal data intelligence private.
• Includes advanced audience insight capabilities for determining audience composition, finding prospective new marketing opportunities, and identifying conversion attributes.
• Platform built on trusted BlueKai Exchange technology processing over 750M data events per day.