A publisher's audience is their crown jewel. Every interaction between your audience and your content creates value even after the moment of that interaction. Publishers can leverage that audience data to drive higher audience engagement, better results for marketers and ultimately better monetization. Enter the Data Activation System.
The Data Activation System (DAS) is an enterprise-level, cloud-based platform that manages your data assets and provides a common data management system for all your marketing and customer interaction programs. The DAS is made-up of three separate products that work together to allow you to centralize, acquire, monetize and get insights on all of your data assets. Via the BlueKai Data Management Platform, BlueKai Data Exchange, and Audience x Media Analytics, you will unlock scale and drive value from your data-driven monetization efforts.
The BlueKai Data Exchange (BKX) is the solution within the Data AS that allows you to transact multiple data sources and convert data signals into conversions. Via BKX you can buy data from validated 3rd party sources, sell your data to create revenue streams through a private exchange, and reach new Advertisers through tailored and verified on-site audience analytics.
For Publishers, the BKX Capabilities are:
Through the BlueKai Data Management Platform (DMP) organize and monetize your audience data to drive ad revenue from brand marketers. Monetize your data by acquiring more high-performing users, retaining more of your current users, and increasing engagement on and off-network to drive more value from your audiences.
For Publishers, the DMP Capabilities are:
BlueKai Audience x Media Analytics allows for audience scale and validation. Activate your audience results to scale your target audience to create efficiency while extending your reach. By plugging in your 1st party data and leveraging insights across the 360MM uniques available on the BlueKai Exchange, you can verify your customers to discover new audiences and reduce waste.
For Publishers, the Analytics Capabilities are:
The BlueKai App Center is your one-stop-shop for applications that are overlaid on top of BlueKai's three core products (DMP, Exchange, Audience x Media). To learn more about how our dedicated partners work with BlueKai to create unique solutions for our customers, click here.