The Data Activation System in Motion

Publisher Use Cases & Case Studies

A Leading Online Educator Decreases CPA by 48%
By: BlueKai, October 2012 PDF

Learn how a leading online education provider implemented a comprehensive analytics strategy to decrease their prospecting CPA quarter-over-quarter to drive prospective students to their online properties and retarget users who came to the pre-inquiry form page. Download now.

Case Study: HP Deploys a DMP to Harness Audience Data
By: Forrester Research, March 2012 PDF

Read this case study to find out how HP partnered with its global media agency, Omnicom Media Group (OMG) and deployed BlueKai's data management platform (DMP) to help standardize and centralize the management of its data assets in the US and more effectively target and message to users on-site and off-site. Download now.

Case Study: Top 3 Wireless Carrier Acheive 4X Retargeting Lift After Deploying a DMP
By: BlueKai, September 2012 PDF

Read this case study to learn how one of the largest telecommunication providers was able to grow revenue and customer acquisition rates with customized creative targeting. Through a DMP the firm was able to improve their overall purchase path and save millions in media efficiencies. Download now.