December 7, 2009
BlueKai Launches First Analytics Service That Reveals Audience Shopping Behaviors
BlueKai In-Market Reports Offer Shopping Profiles of Advertiser Site Visitors as Intelligence to Identify More Likely Prospects at Scale
Seattle, WA – December 7, 2009 – BlueKai, the online industry's largest intent-focused, auction-based data exchange, today announced the launch of BlueKai In-Market Reports, a new analytics service that provides agencies and their clients with valuable insights into the in-market shopping profiles of advertisers site audiences. This intelligence can be used to verify the data profile of a target audience while discovering actionable data segments in the BlueKai Exchange to reach similar prospects at scale.
"Advertisers need to know more about their site audience and what they are shopping for. The BlueKai In-Market Report is the first of its kind to provide knowledge into actual shopping patterns vs. audience surveying," says Omar Tawakol, BlueKai's CEO. "With BlueKai's industry-leading panel of 160 million true intenders based on over 10,000 behavioral attributes, we're offering a shopper profiling service that is unmatched in the market today."
Custom BlueKai In-Market Reports are provided to current and prospective BlueKai customers and accelerates the ability of marketers to verify or discover likely prospects based on the shopping patterns of their site visitors. As part of the report, BlueKai data segments are recommended to target these new prospects at scale across current online media partners such as ad networks, ad exchanges, portals or publishers, etc.
"BlueKai In-Market Reports take the guesswork out of data targeting and let us hone in on our most relevant prospects before we spend a penny on media," says Matthew Greitzer, VP and Head of ATOM Systems at Razorfish, whose team has implemented BlueKai In-Market Reports for clients across retail and travel verticals. "We're really excited about this feature as an audience discovery tool, and see it as being a key component of our planning process in the future."
BlueKai In-Market Reports are designed to not only expose audience shopping attributes that are "intuitive" to agencies and advertisers. A unique benefit is to discover new unexpected profile attributes so agencies can expand their prospects' targeting profile. For example, an online luxury women's shopping site may find that their site audience comprises of consumers who are: 20x more likely than the general internet audience to be in-market for branded women's accessories; which is intuitive. But BlueKai In-Market Reports may also reveal that the same audience is also 10x more likely to be in-market for Paris travel. This information can help the luxury women's shopping site be more creative about products on their site (i.e. create a promotional section for European fashion) or simply select the in-market Paris traveler data segment from BlueKai to effectively expand their targeting criteria to reach qualified prospects at scale.
ABOUT BLUEKAI
BlueKai created the first online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building the world's largest database of true intenders. Unlike ad networks, BlueKai does not sell ads or impressions, it simply provides data on-demand for marketers, ad networks or publishers to boost the quality and scale of ad targeting initiatives. Data providers earn revenue in a privacy friendly way. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.
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Media contacts:
Rowena Toguchi
Marketing Strategist
BlueKai
Ph: (425) 452-4500 x205
Email: rowena@bluekai.com