How it all works

Tag management service enables centralized collection of audience data into one platform, providing full control to data owners and minimizing load times
Permissioning enables owners to safely authorize data access by assigning varying levels of rights to partners: control who sees and uses every data point and segment
Audience data classification organizes disparate audience data from multiple sources into one private, hierarchical data taxonomy

Achieve consistent, world-class audience segmentation across your own private 1st and 3rd party data as assets to reach audiences at different stages of the purchase funnel
Seamlessly share your data segments with agency partners and test ads against your target audience segmentations – often as easy as clicking a button
Run your custom audience segmentations across the leading ad networks, trading desks, portals and DSPs – in some cases without using pixels

Replace manually aggregated spreadsheets and reports with one dashboard that shows campaign performance across various digital channels including display, video, search, etc. (Powered by TrackSimple)
Use predictive analytics to optimize media planning and spend allocation. Evaluate optimization outcomes before making changes to a campaign

Supported by patented real-time reporting infrastructure, the Audience Discovery Reports (ADR) can generate powerful insights on the data profile of your ideal customer across the entire funnel
Intelligence for discovering new audience targets or expanding campaign reach

It's a big, bold vision, but aren't those the best kind?