Overview

The BlueKai Data Exchange—Breaking up Data and Media

With the BlueKai Data Exchange, we’re creating a standard for data sharing that revolutionizes the way the industry thinks about ad targeting. By separating data (which directly influences targeting capabilities) from media (where ads show up), BlueKai is empowering our exchange partners to buy and sell intent data to uniquely enhance ad targeting, in-market segmentation, and data monetization.

As data sellers, publishers with valuable in-market audiences can get maximum yield and control by placing their anonymous audience intent data in the exchange. Marketers, publishers, and ad networks can bid and pay to get access to data that reveals highly qualified audiences with purchase intent. As participants of the BlueKai Data Exchange, partners adhere to and benefit from our higher standards for consumer privacy.

We invite you to learn more about the BlueKai Data Exchange:

• Interested in becoming a data buyer? Marketers, ad networks, or publishers, click here.
• Interested in becoming a data seller? Publishers, click here.
• Want to learn about intent data? Click here.
• BlueKai data performs. To check out a case study, click here.
• How does BlueKai enable "audience portability"? Click here.