Partners

The BlueKai exchange - polite marketing driven by consumer intent

The BlueKai exchange enables publishers to contribute and marketers to bid on anonymous intent data to achieve polite marketing—with the utmost respect to consumer preference and privacy.

Publishers with valuable in-market audiences who become partners can get maximum yield and control by placing their anonymous audience intentions in the exchange. Marketers, publishers, and ad networks can bid and pay to get access to highly qualified audiences who have provided signals of commercial intent. As participants of the BlueKai exchange, partners adhere to and benefit from our higher standards for consumer privacy. BlueKai is also a full compliance member of the Network Advertising Initiative (NAI).