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July 18, 2012

BlueKai Announces Launch Of First Complete Data Activation System For Data-Driven Marketing

BlueKai Bringing Audience Across Media (AxM) Out Of Beta To Round Out Industry's First Complete Enterprise Solution for Big Data In Marketing

Cupertino, Calif., July 18, 2012 – BlueKai, the world's only complete platform for data management, acquisition and insights, today announced the launch of its single Data Activation System (DAS).  The Data Activation System represents the industry's first enterprise platform that helps brands fully organize, process and utilize all the collective streams of data insights they see to make them actionable and drive deeper engagement as well as identify new prospects and partners. The Data Activation System leverages the company's leading Data Exchange and Data Management Platform (DMP) along with the full release of its media insights tool, Audience across Media (AxM), now officially out of beta.

With the full Data Activation System, an enterprise-level cloud-based platform to manage all 1st and 3rd party data assets while providing a common data solution for all marketing and customer interaction programs, BlueKai is closing the loop on an end-to-end solution for intelligent marketers looking to unlock scale in today's highly data-driven advertising and marketing ecosystem.

"Marketing and Big Data are becoming more deeply linked yet marketers have not yet had a complete solution that made them smarter about the audiences they target – they've been forced to work with multiple partners and piece together a complex solution," said Omar Tawakol, CEO of BlueKai.  "The Data Management Platform (DMP) helps to organize and aggregate all of these insights, the BlueKai Exchange is used to supplement the offering and now we're finishing what we started by giving marketers the ability to holistically look at their audiences and make better informed decisions."

The trio of products unites the system into a single, holistic solution that meets the needs of marketers as they enter into the data-driven age.  BlueKai is widely recognized as pioneering the data business through its Data Exchange and DMP businesses and this roll-out cements them as the leader in the category.  BlueKai initially announced Audience x Media last year as a beta tool for limited usage and is now offering it up widely to their clients.  The updated platform is now coming out of beta and being made generally available as a SaaS solution for gathering insights across a marketer's digital ad campaign and activating that data beyond standard 1st and 3rd party sources.  When used in conjunction with both a Data Exchange and Data Management Platform, Audience x Media provides marketers with scale across 300MM unique users while maintaining efficiency by connecting all media efforts to the same goal.  One of the ways that works is first validating then aligning audience targeting and messaging to eliminate waste and increase profit.

More and more marketers are beginning to understand the impact that data will have on their customer interactions and how they develop their businesses.  Contextual advertising opportunities are finite, and even contextual advertising benefits from the integration of data as marketers can tailor not only the message, but how that message is delivered and in what location.  Data Activation spans not only banners, but includes site optimization, CRM, email marketing and other possible pathways.  Marketers can validate audiences, build profiles based on differing levels of engagement, and port those profiles to all of their marketing partners in order to maximize ROI.  Any marketer who is not thinking this way in the next year will be surpassed by their competition quickly.

With the arrival of the complete Data Activation System, BlueKai is also offering marketers the ability to layer on the platform specially created 1st and 3rd party apps which can be developed through an open developer kit.  As BlueKai's primary Innovation Center, these apps allow partners to augment and increase the opportunity for usage and include such offerings as Track Simple Reporting, integrated Tag Management and Creative Optimization.  There are also third party apps being developed in coordination with companies throughout the eco-system for customized offerings like attribution, audience insights and look-a-like modeling.

"As the tool for today's intelligent marketer, the Data Activation System will help solve three key problems," added Tawakol.  "Marketers will be able to unify and utilize massive amounts of customer data, share and control data immediately and achieve scale and reach in all marketing efforts."

About BlueKai
BlueKai ( is the world's first complete enterprise data activation system for intelligent marketing.  BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.  BlueKai represents the only end-to-end SaaS solution for marketers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency in their data.  BlueKai has led the data-driven marketing category since 2008 when it launched the world's first Data Exchange and then branched out to create the first Data Management Platform (DMP) for marketers.  BlueKai is currently trusted by, among thousands of others, 12 Fortune 30 corporations and numerous other brands to activate their data.  BlueKai is a privately-held corporation based in Cupertino, California and was the recipient of the OnMedia B2B Company Of The Year in 2011.


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