Press Releases
November 5, 2009
John Sedlak Joins BlueKai Management Team as Senior Vice President of Global Sales
SEATTLE (November 5, 2009) BlueKai, the online industry's first intent-focused, auction-based data exchange and online marketing's largest source of user intent data, today announced that John Sedlak has joined BlueKai as Senior Vice President of Global Sales, a newly created position based in New York City.
Mr. Sedlak, who joins BlueKai from Vibrant Media, will be responsible for driving global sales strategy for BlueKai's agencies and marketers business, reporting to Grant Ries, BlueKai's Chief Revenue Officer.
"John has two decades of client solutions driven marketing and extensive sales management and strategy expertise in online media," says Mr. Ries. "We are pleased to have someone with his depth of experience join BlueKai as we continue our extraordinary growth. We already aggregate anonymous intent data on over 145 million unique shoppers, representative of 64% of the total US online population. We're thrilled to establish a significant foothold in New York, the nation's advertising capital, with John at the helm."
Mr. Sedlak has been Senior Vice President of Sales and Strategic Alliances at Vibrant Media since January, 2008. Before joining Vibrant Media, he held several senior sales management and business development positions at Time Warner and AOL from 1999 to 2008 including Regional VP of Eastern Region Sales at AOL Media Networks and SVP of Sales for Time Warner Global Marketing. Earlier in his career, Mr. Sedlak held sales posts at Dow Jones & Company/The Wall Street Journal and worked in Media Planning at Ammirati & Puris.
"It's clear that BlueKai has established a whole new way of driving effective in-market targeting with a model that independently focuses on the value of quality data," says Mr. Sedlak. "BlueKai offers the unique ability to leverage consumer data and insights to power more effective display advertising anywhere across the Internet. My charge is to bring this powerful story to the global marketing and agency communities. I look forward to working with the very talented team that Omar and Grant have assembled to help deliver that value."
A graduate of Rutgers University, Mr. Sedlak and his family reside in Ho-Ho-Kus, NJ.
BlueKai (http://www.bluekai.com) created the first online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building the world's largest database of true intenders. Unlike ad networks, BlueKai does not sell ads or impressions, it simply provides data on-demand for marketers, ad networks or publishers to boost the quality and scale of ad targeting initiatives. Data providers earn revenue in a privacy friendly way. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.
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Media contacts:
Rowena Toguchi
Marketing Strategist
BlueKai
Ph: (425) 452-9200 x205
Email: rowena@bluekai.com
