News
February 21, 2012
Who Loves E-Readers?
February 17, 2012
TruSignal, BlueKai partner for more targeted audience segments
February 16, 2012
RELEASE: TruSignal unveils high value consumer audience targeting segments on the BlueKai Exchange™
February 13, 2012
RELEASE: BlueKai Named to the 2012 OnMedia 100 Top Private Companies List
February 10, 2012
BlueKai Report Explains DMPs To Publishers
February 10, 2012
Publisher DMP Talk
February 9, 2012
RELEASE: BlueKai Issues Report on Value of Data Management Platforms (DMP) for Publishers
February 9, 2012
INFOGRAPHIC: Who Buys eReaders? Gift Card Buyers & Dieticians
January 25, 2012
INSIGHT: What Does a Super Bowl Fan Look Like?
January 19, 2012
We Have Seen Super Bowl Fanatics, and They Are...Golfers?
January 12, 2012
INSIGHT: Data Judging Data
January 1, 2012
INSIGHT: Reading Data Tea Leaves
November 17, 2011
Who Buys Apple iPads? Rich, Male, Pet-Owning Geeks
November 9, 2011
BlueKai Explores Future Of Online Holiday Shopping
November 8, 2011
INSIGHT: Why Silicon Valley Is Bucking The National Unemployment Trend
November 2, 2011
RELEASE: BlueKai Growth Shows Increasing Adoption of Data-Driven Marketing Strategies
October 11, 2011
INSIGHT: Removing the 'You' In Online Targeting
October 11, 2011
Removing the 'You' In Online Targeting
September 28, 2011
The Data-Driven CMO: 'No More Burn To Learn'
September 26, 2011
Tribal Fusion boosts targeting ability with BlueKai data
September 9, 2011
INSIGHT: Data With Benefits
September 1, 2011
BlueKai rolls out new analytics platform
August 30, 2011
RELEASE: BlueKai Launches Hub for Analyzing All Audience and Media Performance Data in DMP
August 30, 2011
Platform releases may simplify analytics, campaign planning
August 9, 2011
The True Meaning Of 'Do Not Track'
August 3, 2011
Welcome To The Year Of 'Diverse Data Analytics'
August 2, 2011
BlueKai taps former Amazon, Yahoo execs as CMO, CFO
June 29, 2011
RELEASE: BlueKai Announces eBureau and interclick as Winners of Its Annual Data Champion Awards
June 28, 2011
RELEASE: Largest Sharing Platform Partners With Largest Data Exchange to Deliver Social Audiences
May 26, 2011
Top Brands Data-Hungry For Online Ad Targeting
May 25, 2011
Rise of the DMP
May 24, 2011
RELEASE: The Largest Marketers in the US Choose BlueKai DMP
May 24, 2011
INSIGHT: Why the CEO of one of Seattle's hottest startups moved to Cupertino
May 3, 2011
Analyze Your Audience
April 25, 2011
A Crash Course In DMPs
April 25, 2011
Advertising Trends Worth Noting
April 11, 2011
Intent Data For Spring
April 4, 2011
TRUSTe launches consumer privacy program
March 30, 2011
Explainer: The DMP
March 24, 2011
What's A DMP -- And Do I Need One?
March 15, 2011
Lead411 Launches "Hottest Companies in Seattle" Awards
March 1, 2011
RELEASE: BlueKai Processes More Than One Billion Tags Daily
March 1, 2011
INSIGHT: Omar Tawakol Answers Who Owns the Data at the 2011 IAB Annual Leadership Meeting
February 22, 2011
Data management platforms and why you need one
February 15, 2011
INSIGHT: Forget Targeted Ads -- I'd Rather Pay For Content
February 3, 2011
Will Data Provide The Fabric For Online Advertising?
February 2, 2011
INSIGHT: 5Qs With Jon Ingalls of BlueKai
January 27, 2011
INSIGHT: BlueKai CEO Tawakol Says TrackSimple Acquisition Completes DMP Stack
January 26, 2011
BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple
January 18, 2011
Announcing the 2011 OnMedia 100 Top Private Companies
January 10, 2011
INSIGHT: Q&A: Omar Tawakol, CEO, BlueKai
December 27, 2010
INSIGHT: Madison Avenue In 2011
December 20, 2010
Branding's Bullseye: How DR Tactics Will Change Targeting
December 20, 2010
Branding's Bullseye: How DR Tactics Will Change Targeting
December 8, 2010
EBureau partners with BlueKai for online audience targeting
December 2, 2010
RELEASE: Wayne D. Thorsen Joins BlueKai as Vice President of Strategic Partnerships
October 27, 2010
Is Targeting More About Audience Or Content?
October 26, 2010
BlueKai, Efficient Frontier partner for intent-based ads
October 24, 2010
Audience: New King of the Hill?
October 22, 2010
BlueKai And Efficient Frontier Bust Through Search Walls
October 22, 2010
DIGIDAY Data: BlueKai Partners With Efficient Frontier
October 21, 2010
RELEASE: BlueKai and Efficient Frontier Partner to Extend Keyword-Based Targeting Beyond Search Engines
October 21, 2010
BlueKai Upgrades 'Intent'
October 19, 2010
Privacy vs. Profits
October 14, 2010
Agencies Tool Up for Data-Driven Media Buying
October 6, 2010
INSIGHT: BlueKai CEO Tawakol Focused on Yield Management and Technology for Data Providers
October 1, 2010
Companies Reacting to Consumers' Views on Targeted Ads
August 27, 2010
IOs Are Eternal
August 11, 2010
Useless online metrics you might be tracking
August 2, 2010
Online Industry Needs to Be More Open About Tracking
July 31, 2010
Cookie Madness!
July 22, 2010
Rocket Fuel Inc. taps BlueKai for optimized data
July 21, 2010
Real-Time Bidding and the RTB Ecosystem
June 16, 2010
4 tips for gaining trust from skeptical readers
June 2, 2010
Digital Content Today: BlueKai Launches White Label
June 2, 2010
BlueKai Extends Registry to Pubs
June 2, 2010
Advances in Audience Buying: What's Next?
June 2, 2010
INSIGHT: Advances in Audience Buying: What's Next?
June 1, 2010
RELEASE: BlueKai Launches Complimentary White-Label Consumer Registry
June 1, 2010
BlueKai Offers BT Opt-Out And Management Tool
May 17, 2010
RELEASE: BlueKai Selects Netezza Twinfin Appliance to Power Reporting and Advanced Analytics
May 1, 2010
INSIGHT: An Agency's perspective on privacy
March 29, 2010
RELEASE: BlueKai's Pulse Index Shows Toyota Camry Loses Top Car Model Spot to Volkswagen New Beetle
March 12, 2010
Instant Ads Set the Pace on the Web
March 11, 2010
Who's the Next Google?
February 18, 2010
Affluent Consumers Spend Again
February 12, 2010
Digital Content Today: Blue Kai Shows Travel Recovery
February 11, 2010
RELEASE: BlueKai's Pulse Index Shows Online Travel Intent Actions Rose Sharply in January
February 3, 2010
BlueKai CEO: Billions of Dollars in Online Ad Data
February 2, 2010
Got Funds? BlueKai Rakes in $21 Million
February 2, 2010
BlueKai Closes $21M Round Financing
February 2, 2010
BlueKai Secures $21M in Third Round of Funding
February 1, 2010
RELEASE: BlueKai Closes $21 Million Round Of Funding
December 9, 2009
Transparency Renaissance At Digiday:TARGET
December 7, 2009
RELEASE: BlueKai Launches First Analytics Service That Reveals Audience Shopping Behaviors
December 7, 2009
BlueKai Adds In-Market Analytics
December 7, 2009
Blue Kai Bows Data Targeting Service
December 7, 2009
Third Party Data Joins Up with Behavioral Tracking
December 4, 2009
Is Display Catching Up To Search?
December 4, 2009
Online Publishers Scurry To Solve Financial Woes
December 3, 2009
RELEASE: MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges
December 1, 2009
Ram Access Mode: The Best Intenders
November 19, 2009
Digital Media Predictions for 2010
November 5, 2009
RELEASE: Network Advertising Initiative Releases Consumer Opt-Out Protector
November 5, 2009
RELEASE: John Sedlak Joins BlueKai Management Team as Senior Vice President of Global Sales
November 5, 2009
Target-Marketing Becomes More Communal
November 5, 2009
BlueKai Airs First Quarterly Report of Consumer Intent
November 4, 2009
NAI Beefs Up Consumers' BT Opt-Out Option
October 21, 2009
Ad Industry M&A Activity & IPO Wave To Hit 2010
October 16, 2009
Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond
October 15, 2009
Trick or Treat: The Word on Cookies
September 9, 2009
Transparency in Targeting
September 23, 2009
RELEASE: Tribal Fusion Joins BlueKai's Premier Partnership Program
August 31, 2009
Data optimization drives media buy
August 25, 2009
INSIGHT: User Empowerment, Not Regulation, Is The Answer to Privacy Concerns About Targeted Ads
August 17, 2009
RELEASE: interCLICK Joins BlueKai's Premier Partnership Program
August 6, 2009
BlueKai Data CEO Tawakol On New Certification Program
August 5, 2009
BlueKai Launches Certification Program
August 4, 2009
BlueKai Moves to Certify Data Bought Through Its Exchange
August 3, 2009
OMMA Behavioral Post-Game: BT Gets Ahead Of The Curve
July 23, 2009
Surprise: Online Ad Prices Are On The Rise?
July 1, 2009
Advertising: The Price of 'Free' Media
May 31, 2009
Put Ad on Web. Count Clicks. Revise.
May 12, 2009
RELEASE: BlueKai Data Exchange Raises the Bar with Consumer-Conscious Data Retention Policies
April 20, 2009
INSIGHT: Why our revenue-sharing model is flawed
April 20, 2009
Will Using Behavioral Data Lead to Smarter Ad Buys?
April 9, 2009
The Data Dilemma
April 1, 2009
Filtering Out The Noise
March 31, 2009
Blinding Me With Science: Ad Optimizers
March 13, 2009
Is Opt-in The New Opt-Out?
March 12, 2009
A Guide to Google's New Privacy Controls
March 12, 2009
The Pace Of Technology Innovation Is Accelerating
March 11, 2009
Google Sidles Up To Behavorial Targeting
March 9, 2009
BlueKai, data targeting campaign
February 27, 2009
BlueKai captures data from 100 million
February 26, 2009
BlueKai Mines Purchase Data to Improve Online Advertising
February 23, 2009
Start-up Mines E-Commerce Data for Online Advertising
February 1, 2009
Cookie Cutter
January 27, 2009
AlwaysOn Announces OnMedia 100 Award Winners
January 22, 2009
RELEASE: BlueKai Named AlwaysOn OnMedia 100 Winner
January 20, 2009
2 simple ways to innovate during a recession
January 5, 2009
Six Online Ad Industry Predictions For The Year Of The Ox
December 16, 2008
RELEASE: BlueKai Secures $10.5m in Funding Led by Battery Ventures
December 15, 2008
BlueKai Gets $10.5 million to help advertisers target shoppers
November 18, 2008
INSIGHT: iMedia Blog: Consumer Choice and Relevant Advertising – Beyond Opting Out
October 21, 2008
BlueKai, interCLICK Partner To Rev Up Online Campaign Results
October 15, 2008
RELEASE: interCLICK and BlueKai Team to Deliver Optimal Campaign Results for Online Advertisers
October 8, 2008
Google Rallies Embattled Travel Marketers
October 7, 2008
INSIGHT: iMedia Blog: Online Targeting Evolution 2.0: Can Data Stand on its Own?
September 26, 2008
INSIGHT: Are you drowning in data?
September 25, 2008
The Era of the Data Exchange
September 19, 2008
AdWords retools, LinkedIn joins ad network frenzy
September 19, 2008
BlueKai Says Transparency for Everyone
September 18, 2008
Can anonymous information increase your bottom line?
September 16, 2008
Behavioral data exchange - a way to legitimize behavioral targeting?
September 16, 2008
All-Stars Launch Behavioral Exchange, of Sorts
September 15, 2008
RELEASE: BlueKai Launches Online Industry's First "Polite" Data Exchange
September 15, 2008
New online data company BlueKai strives for quality, privacy
September 15, 2008
BlueKai Minds Its P's and Q's With New Data Exchange
September 15, 2008
BlueKai Focuses On Purchase-Driven Behaviors
September 12, 2008
Online ad twist: Mind your own data
September 12, 2008
Best Behaviour: Launch for 'Polite' Ad Targeting Firm
September 8, 2008
That's How the Cookie Crumbles
It's a big, bold vision, but aren't those the best kind?
