Articles
February 10, 2012
BlueKai Report Explains DMPs To Publishers
February 10, 2012
Publisher DMP Talk
February 9, 2012
INFOGRAPHIC: Who Buys eReaders? Gift Card Buyers & Dieticians
January 26, 2012
The User Data Ecosystem, Visualized
January 19, 2012
We Have Seen Super Bowl Fanatics, and They Are...Golfers?
January 17, 2012
Whose Life Is It, Anyway? Consumers are learning their data is currency and new companies are betting they can help them cash in
November 17, 2011
Who Buys Apple iPads? Rich, Male, Pet-Owning Geeks
November 17, 2011
Most Likely iPad Buyer Is a Male, Pet-Owning Gamer (Who May Be a Scientist)
November 9, 2011
BlueKai Explores Future Of Online Holiday Shopping
October 11, 2011
Removing the 'You' In Online Targeting
September 28, 2011
The Data-Driven CMO: 'No More Burn To Learn'
September 26, 2011
Tribal Fusion boosts targeting ability with BlueKai data
September 1, 2011
BlueKai rolls out new analytics platform
August 30, 2011
Platform releases may simplify analytics, campaign planning
August 30, 2011
BlueKai Delivers 'Transactable Data' Through TrackSimple Analytics
August 9, 2011
The True Meaning Of 'Do Not Track'
August 3, 2011
Welcome To The Year Of 'Diverse Data Analytics'
August 2, 2011
BlueKai taps former Amazon, Yahoo execs as CMO, CFO
July 27, 2009
Largest Sharing Platform Partners With Largest Data Exchange to Deliver Social Audiences
July 25, 2011
What Data-Driven CMOs Need to Know to Truly Reach Their Audience
July 15, 2011
Study Compares Third-Party Trackers’ Privacy Policies to Business Practices
May 26, 2011
Top Brands Data-Hungry For Online Ad Targeting
May 25, 2011
Rise of the DMP
May 3, 2011
Analyze Your Audience
April 25, 2011
A Crash Course In DMPs
April 25, 2011
Advertising Trends Worth Noting
April 11, 2011
Intent Data For Spring
April 4, 2011
TRUSTe launches consumer privacy program
March 30, 2011
Explainer: The DMP
March 24, 2011
What's A DMP -- And Do I Need One?
March 15, 2011
Lead411 Launches "Hottest Companies in Seattle" Awards
February 22, 2011
Data management platforms and why you need one
February 14, 2011
Polk and DataLogix™ Extend Exclusive Online Automotive Partnership Through 2013
February 3, 2011
Will Data Provide The Fabric For Online Advertising?
January 28, 2011
BlueKai Enhances Data Management Platform With TrackSimple Acquisition
January 26, 2011
BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple
January 18, 2011
Announcing the 2011 OnMedia 100 Top Private Companies
Opinion
Below is a collection of opinion articles written by our executive team reflecting our views on the data exchange business and its impact to the online advertising industry.
June 27, 2011
Using Analytics To Take Audience Targeting To A Whole New Level
May 24, 2011
Why the CEO of one of Seattle’s hottest startups moved to Cupertino
March 1, 2011
Omar Tawakol Answers Who Owns the Data at the 2011 IAB Annual Leadership Meeting
February 15, 2011
Forget Targeted Ads -- I'd Rather Pay For Content
February 2, 2011
5Qs With Jon Ingalls of BlueKai
January 27, 2011
BlueKai CEO Tawakol Says TrackSimple Acquisition Completes DMP Stack
January 10, 2011
Q&A: Omar Tawakol, CEO, BlueKai
December 27, 2010
Madison Avenue In 2011
October 6, 2010
BlueKai CEO Tawakol Focused on Yield Management and Technology for Data Providers
June 2, 2010
Advances in Audience Buying: What's Next?
May 1, 2010
An Agency's perspective on privacy
August 25, 2009
User Empowerment, Not Regulation, Is The Answer to Privacy Concerns About Targeted Ads
April 20, 2009
Why our revenue-sharing model is flawed
November 18, 2008
iMedia Blog: Consumer Choice and Relevant Advertising – Beyond Opting Out
October 7, 2008
iMedia Blog: Online Targeting Evolution 2.0: Can Data Stand on its Own?
September 26, 2008
Are you drowning in data?