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Articles

AdotasFebruary 10, 2012
BlueKai Report Explains DMPs To Publishers

AdExchangerFebruary 10, 2012
Publisher DMP Talk

MediabistroFebruary 9, 2012
INFOGRAPHIC: Who Buys eReaders? Gift Card Buyers & Dieticians

AdotasJanuary 26, 2012
The User Data Ecosystem, Visualized

Pigskin DoctorJanuary 19, 2012
We Have Seen Super Bowl Fanatics, and They Are...Golfers?

sJanuary 17, 2012
Whose Life Is It, Anyway? Consumers are learning their data is currency and new companies are betting they can help them cash in

ForbesNovember 17, 2011
Who Buys Apple iPads? Rich, Male, Pet-Owning Geeks

All Things DNovember 17, 2011
Most Likely iPad Buyer Is a Male, Pet-Owning Gamer (Who May Be a Scientist)

AdotasNovember 9, 2011
BlueKai Explores Future Of Online Holiday Shopping

Advertising AgeOctober 11, 2011
Removing the 'You' In Online Targeting

AdotasSeptember 28, 2011
The Data-Driven CMO: 'No More Burn To Learn'

Brand RepublicSeptember 26, 2011
Tribal Fusion boosts targeting ability with BlueKai data

BtoBSeptember 1, 2011
BlueKai rolls out new analytics platform

BizReportAugust 30, 2011
Platform releases may simplify analytics, campaign planning

AdotasAugust 30, 2011
BlueKai Delivers 'Transactable Data' Through TrackSimple Analytics

AdotasAugust 9, 2011
The True Meaning Of 'Do Not Track'

Behavioral InsiderAugust 3, 2011
Welcome To The Year Of 'Diverse Data Analytics'

DM NewsAugust 2, 2011
BlueKai taps former Amazon, Yahoo execs as CMO, CFO

Ad OpsJuly 27, 2009
Largest Sharing Platform Partners With Largest Data Exchange to Deliver Social Audiences

Advertising AgeJuly 25, 2011
What Data-Driven CMOs Need to Know to Truly Reach Their Audience

AdweekJuly 15, 2011
Study Compares Third-Party Trackers’ Privacy Policies to Business Practices

Behavioral InsiderMay 26, 2011
Top Brands Data-Hungry For Online Ad Targeting

Behavioral InsiderMay 25, 2011
Rise of the DMP

Retail MerchandiserMay 3, 2011
Analyze Your Audience

AdotasApril 25, 2011
A Crash Course In DMPs

Hotel InteractiveApril 25, 2011
Advertising Trends Worth Noting

AdExchangerApril 11, 2011
Intent Data For Spring

DM NewsApril 4, 2011
TRUSTe launches consumer privacy program

Behavioral InsiderMarch 30, 2011
Explainer: The DMP

Behavioral InsiderMarch 24, 2011
What's A DMP -- And Do I Need One?

Lead 411March 15, 2011
Lead411 Launches "Hottest Companies in Seattle" Awards

iMediaFebruary 22, 2011
Data management platforms and why you need one

insurancenewsnetFebruary 14, 2011
Polk and DataLogix™ Extend Exclusive Online Automotive Partnership Through 2013

MediaPostFebruary 3, 2011
Will Data Provide The Fabric For Online Advertising?

AdotasJanuary 28, 2011
BlueKai Enhances Data Management Platform With TrackSimple Acquisition

TechCrunchJanuary 26, 2011
BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple

Always OnJanuary 18, 2011
Announcing the 2011 OnMedia 100 Top Private Companies

Press Archives


Opinion

Below is a collection of opinion articles written by our executive team reflecting our views on the data exchange business and its impact to the online advertising industry.


Business InsiderJune 27, 2011
Using Analytics To Take Audience Targeting To A Whole New Level

YouTubeMay 24, 2011
Why the CEO of one of Seattle’s hottest startups moved to Cupertino

YouTubeMarch 1, 2011
Omar Tawakol Answers Who Owns the Data at the 2011 IAB Annual Leadership Meeting

iMediaFebruary 15, 2011
Forget Targeted Ads -- I'd Rather Pay For Content

DigidayFebruary 2, 2011
5Qs With Jon Ingalls of BlueKai

AdExchangerJanuary 27, 2011
BlueKai CEO Tawakol Says TrackSimple Acquisition Completes DMP Stack

DM NewsJanuary 10, 2011
Q&A: Omar Tawakol, CEO, BlueKai

AdotasDecember 27, 2010
Madison Avenue In 2011

AdExchangerOctober 6, 2010
BlueKai CEO Tawakol Focused on Yield Management and Technology for Data Providers

ClickZJune 2, 2010
Advances in Audience Buying: What's Next?

OMMA LogoMay 1, 2010
An Agency's perspective on privacy

MediaPostAugust 25, 2009
User Empowerment, Not Regulation, Is The Answer to Privacy Concerns About Targeted Ads

iMediaApril 20, 2009
Why our revenue-sharing model is flawed

iMediaNovember 18, 2008
iMedia Blog: Consumer Choice and Relevant Advertising – Beyond Opting Out

iMediaOctober 7, 2008
iMedia Blog: Online Targeting Evolution 2.0: Can Data Stand on its Own?

iMediaSeptember 26, 2008
Are you drowning in data?

 

It’s a big, bold vision, but aren’t those the best kind?