The high volume of data being created across channels create a unique challenge for the data-driven Marketer: How to organize and activate my data to maximize cross-channel marketing performance. Enter the Data Activation System.
The Data Activation System (DAS) is an enterprise-level, cloud-based platform that manages your data assets and provides a common data management system for all your marketing and customer interaction programs. The DAS is made-up of three products that work together to allow you to centralize, acquire, monetize and get insights on all of your data assets. Via the BlueKai Data Management Platform, BlueKai Data Exchange, and Audience x Media Analytics, you will unlock scale and drive value from your data-driven marketing efforts.
The BlueKai Data Exchange (BKX) is the solution within the Data AS that allows you to tap into multiple data sources and convert data signals into meaningful prospects and conversions. Via BKX you can buy data from validated 3rd party sources to increase campaign reach and quality for prospecting across over 100 media partners.
Maximize the return from your 1st party data assets through the DMP, a centralized management platform for organizing all of your data assets across channels and partners. Gain intelligence into your audience to scale your best performing online and offline campaigns, minimize waste and drive more from your marketing dollar.
Engage with your consumers across your .com, m.com and brand applications to drive conversion and awareness through prospecting and retargeting campaigns. Leverage the Mobile DMP (mDMP) as an add-on to your digital DMP or as a stand-alone:
For Marketers, the mDMP allows you to:
BlueKai Audience x Media Analytics allows for smarter audience profiling across each stage of the purchase funnel so you can scale with confidence. By plugging in your campaign data with 1st party audience data, you can verify that you are reaching the right audiences AND use a data-driven approach to expand targeting to reach new untapped audiences who are more likely to respond.
The BlueKai App Center is your one-stop-shop for applications that are layered on top of BlueKai's three core products (DMP, Exchange, Audience x Media). To learn more about unique value-add solutions that are available through our App partners, click here.