Your consumer is a moving target.         Now you can target them wherever they happen to be.

Specifically, BlueKai Intent™ data delivers:

Audience portability

Buy a direct connection to a collection of consumers that meet a specific criteria selected by you. And then reach them anywhere on the Web.

Quality

We work with top sites to collect, classify and aggregate consumer preferences for near‐term purchases on both key word searches and in‐market actions. If someone is interacting with a home loan calculator, then they are shopping for a home loan. If someone does a search for an Audi A4, they are certainly more qualified to be in‐market to buy one.

Targeting depth

With over 30,000 in‐market data attributes available in our taxonomy, you can get specific and granular as you need to reach EXACTLY the kind of consumer you want.

Scalability

However, targeting depth isn't enough. One also needs an audience of scale to make an online campaign worthwhile. Fortunately, BlueKai has captured nearly 160 million in‐market shoppers, so we have both specificity and scale of reach.

Transparency

BlueKai shows you the pedigree of the data you're buying. There is no guesswork on who you are targeting because you know exactly what data you've selected. We also provide transparency and access to top‐tier data aggregators giving you holistic view of the entire data landscape that is available.

Results

BlueKai Intent data is the best performing targeting data available. When compared to other sources or Interest data, BlueKai Intent performs 200‐300% better on average and is often much more cost effective.