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BlueKai Intent Data outperforms other data sources by 200 to 300%.

BlueKai Intent™ is the single, largest source of Intent data qualified by in‐market actions and keyword searches in the world. It is aggregated, real‐time data from top tier websites with unique access to purchase, shopping comparison, and product research behavior from their users. Intent behaviors extracted from these sites include: price search by make and model, destination city for travel or activity on loan calculators, product comparison, or specific keyword searches. Time and again this type of data is highly correlated to consumers who are ready to buy.

  • Unmatched scale of over 160M in‐market shoppers across 7 key verticals
  • Strict Intent data qualifications
  • Data transparency means exact targeting without guessing
  • Thousands of in‐market attributes provide unparalleled targeting granularity and specificity
  • Intent data providers include 80% of the top 20 sites in each vertical
  • Proven to work 200 to 300% better on average than other data sources.
  • Check out our case studies for details


Below is an overview of targeting attributes available in each of our 7 key verticals. (Deeper categories are not shown here.)

Auto Buyers
  • Autos
  • by Make & Model
  • Class
  • Compacts & Sub-Compacts
  • Convertibles
  • Family Sedans
  • Green Cars
  • Luxury Cars
  • Midsize Cars Minivans
  • Pickup Trucks
  • Sport Utility Vehicles
  • Sports Cars
  • Station Wagons
Retail Shoppers
  • Auto Parts & Accessories
  • Bags
  • Books & Magazines
  • Cameras
  • Cell Phones & PDA’s
  • Clothing & Accessories
  • Women’s > Jeans, Shoes, etc.
  • Men’s > Accessories, Shoes, etc.
  • Boys
  • Girls
  • Infants & Toddlers
  • Jewelry & Watches, etc.
  • Computers
  • Consumer Electronics
  • Apple iPod, MP3 players
  • DVD and Home Theater
  • MP3 Accessories
  • Satellite, Cable TV, etc.
  • DVD & Movies
  • Health
  • Fragrance
  • Hair Care
  • Makeup
  • Home & Garden
  • Furniture
  • Appliances
  • Kitchen, etc.
  • Toys, Games, Video Games
Travel Buyers
  • Air Travel
  • International Flyers
  • Domestic Flyers
  • By Destination City
  • By Departure City
  • Length of Stay
  • By Advanced Booking
  • Hotels & Lodging
  • By City
  • By Star Rating
  • Length of Stay
  • By Advanced Booking
  • Car Rentals
  • By City
  • By Rental Company
  • By Type of Car
  • By Advanced Booking
  • Saturday Rental
  • Cruises
  • By Destination
  • By Cruise line
  • By Class
  • Duration
  • Departure Month
Financial Services
  • Banking, Checking and Savings
  • Credit Reporting
  • Credit Cards
  • Airline Miles
  • Reward Card
  • Amex
  • Mastercard
  • Visa
  • Financial Planning
  • Education
  • Estate Planning
  • Retirement
  • Tax
  • Home Equity
  • Insurance
  • Investments
  • Life Insurance
  • Mutual Funds
  • Other investments
  • Real Estate
  • Stocks and bonds
  • Loans
  • Home Equity
  • Home Purchase
  • Refinancing/Debt Consolidation
  • Mortgage: New and Refinance
Education Seekers
  • By School
  • By State*
  • Online*
  • By Type
  • Certificate
  • Graduate*
  • Online/Continuing Education
  • Trade/Vocation*
  • Undergraduate*
  • Class
  • Accredited Education
  • On Campus Education
  • Online Education
  • Major/Field
  • Arts & Humanities*
  • Business*
  • Computing and Technology*
  • Education
  • Health science*
  • Informatics
  • Law*
  • Political Science*
  • Law and Criminal Justice*
  • Undecided
  • Parent of Student*
  • Scholarships and Financial Aid*
CPG
  • By Brand*
  • Floral & Garden
  • Food & Beverages*
  • Health & Beauty
  • Beauty*
  • Contacts & Eyeglasses*
  • Health*
  • Personal Care*
  • Household Supplies
  • Cleaning & Laundry*
  • Film, Photo & Batteries*
  • Pet Supplies
  • By Animal*
  • Convertible Car Seats
  • Flea & Tick Products
  • Pet Accessories*
Local Goods
  • Apartment Rentals*
  • Arts & Entertainment*
  • Education
  • Schools*
  • Training*
  • Local Goods
  • Food & Dining*
  • Shopping*
  • Local Services
  • Business Services
  • Health*
  • Public Utilities
  • Real Estate Services*
  • Safety Services*
  • Travel Services
  • Government Services
  • Insurance
  • Social Service
  • Wedding Services
  • Automotive Services*
  • Financial and Legal Services*
  • Industry and Trades*
  • Personal Care*
  • Telecommunication Services*
  • Employment Agencies
  • Copy and Print Services
  • Facilities*

Why BlueKai Data?

Find out why “BlueKai on the inside” makes all the difference.

How to buy it

Discover how easy it is to power your next campaign with BlueKai with the help of our data partners.

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