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The BlueKai Data Exchange aggregates intent data on over 160 MM unique users which represents shopping and purchase intent trends on over 70% of the US online population. (Based on total US Internet population of 227 MM according to Nielsen Online). Generated quarterly, the BlueKai Pulse report examines recent trends from the BlueKai Exchange reflecting a unique insight into shopping trends across the Automotive, Travel, and Retail verticals.
Access full BlueKai Pulse reports below:
Executive Insights
Below is a collection of opinion articles written by our executive team reflecting our views on the data exchange business and its impact to the online advertising industry.
August 25, 2009
User Empowerment, Not Regulation, Is The Answer to Privacy Concerns About Targeted Ads
