About Us > Audience Portability

Today, media buying is constrained to only buying data that is tied to a particular inventory.

At BlueKai, we understand that's not the way things should be. We know that online data should be separated from the media—and made customizable and accessible to everyone, at scale, anywhere on the Internet.

That's why our BlueKai Data Exchange lets you buy and sell data, on its own, separate of where your campaign runs. On a larger scale, we aim to create a fair economy for the pricing, payment, and quality standardization of online data.

Join us in our efforts to enable audience portability and together, we'll build a more effective world of online advertising where DATA drives audience targeting anywhere across the internet. Be a part of this trend and ensure your campaigns are always backed by BlueKai data.