- Autos
- by Make & Model
- Class
- Compacts & Sub-Compacts
- Convertibles
- Family Sedans
- Green Cars
- Luxury Cars
- Midsize Cars Minivans
- Pickup Trucks
- Sport Utility Vehicles
- Sports Cars
- Station Wagons
BlueKai Intent Data outperforms other data sources by 200 to 300%.
BlueKai Intent™ is the single, largest source of Intent data qualified by in‐market actions and keyword searches in the world. It is aggregated, real‐time data from top tier websites with unique access to purchase, shopping comparison, and product research behavior from their users. Intent behaviors extracted from these sites include: price search by make and model, destination city for travel or activity on loan calculators, product comparison, or specific keyword searches. Time and again this type of data is highly correlated to consumers who are ready to buy.
- Unmatched scale of over 160M in‐market shoppers across 7 key verticals
- Strict Intent data qualifications
- Data transparency means exact targeting without guessing
- Thousands of in‐market attributes provide unparalleled targeting granularity and specificity
- Intent data providers include 80% of the top 20 sites in each vertical
- Proven to work 200 to 300% better on average than other data sources.
- Check out our case studies for details
Below is an overview of targeting attributes available in each of our 7 key verticals. (Deeper categories are not shown here.)
- Auto Parts & Accessories
- Bags
- Books & Magazines
- Cameras
- Cell Phones & PDA's
- Clothing & Accessories
- Women's > Jeans, Shoes, etc.
- Men's > Accessories, Shoes, etc.
- Boys
- Girls
- Infants & Toddlers
- Jewelry & Watches, etc.
- Computers
- Consumer Electronics
- Apple iPod, MP3 players
- DVD and Home Theater
- MP3 Accessories
- Satellite, Cable TV, etc.
- CPG Buyers
- By Brand*
- Floral & Garden
- Food & Beverages*
- Health & Beauty
- Household Supplies
- Pet Supplies
- DVD & Movies
- Health
- Fragrance
- Hair Care
- Makeup
- Home & Garden
- Furniture
- Appliances
- Kitchen, etc.
- Toys, Games, Video Games
- Air Travel
- International Flyers
- Domestic Flyers
- By Destination City
- By Departure City
- Length of Stay
- By Advanced Booking
- Hotels & Lodging
- By City
- By Star Rating
- Length of Stay
- By Advanced Booking
- Car Rentals
- By City
- By Rental Company
- By Type of Car
- By Advanced Booking
- Saturday Rental
- Cruises
- By Destination
- By Cruise line
- By Class
- Duration
- Departure Month
- Banking, Checking and Savings
- Credit Reporting
- Credit Cards
- Airline Miles
- Reward Card
- Amex
- Mastercard
- Visa
- Financial Planning
- Education
- Estate Planning
- Retirement
- Tax
- Home Equity
- Insurance
- Investments
- Life Insurance
- Mutual Funds
- Other investments
- Real Estate
- Stocks and bonds
- Loans
- Home Equity
- Home Purchase
- Refinancing/Debt Consolidation
- Mortgage: New and Refinance
- By School
- By State*
- Online*
- By Type
- Certificate
- Graduate*
- Online/Continuing Education
- Trade/Vocation*
- Undergraduate*
- Class
- Accredited Education
- On Campus Education
- Online Education
- Major/Field
- Arts & Humanities*
- Business*
- Computing and Technology*
- Education
- Health science*
- Informatics
- Law*
- Political Science*
- Law and Criminal Justice*
- Undecided
- Parent of Student*
- Scholarships and Financial Aid*
- Apartment Rentals*
- Arts & Entertainment*
- Education
- Schools*
- Training*
- Local Goods
- Food & Dining*
- Shopping*
- Local Services
- Business Services
- Health*
- Public Utilities
- Real Estate Services*
- Safety Services*
- Travel Services
- Government Services
- Insurance
- Social Service
- Wedding Services
- Automotive Services*
- Financial and Legal Services*
- Industry and Trades*
- Personal Care*
- Telecommunication Services*
- Employment Agencies
- Copy and Print Services
- Facilities*
Your consumer is a moving target. Now you can target them wherever they happen to be.
Specifically, BlueKai Intent™ data delivers:
Audience portability
Buy a direct connection to a collection of consumers that meet a specific criteria selected by you. And then reach them anywhere on the Web.
Quality
We work with top sites to collect, classify and aggregate consumer preferences for near‐term purchases on both key word searches and in‐market actions. If someone is interacting with a home loan calculator, then they are shopping for a home loan. If someone does a search for an Audi A4, they are certainly more qualified to be in‐market to buy one.
Targeting depth
With over 30,000 in‐market data attributes available in our taxonomy, you can get specific and granular as you need to reach EXACTLY the kind of consumer you want.
Scalability
However, targeting depth isn't enough. One also needs an audience of scale to make an online campaign worthwhile. Fortunately, BlueKai has captured nearly 160 million in‐market shoppers, so we have both specificity and scale of reach.
Transparency
BlueKai shows you the pedigree of the data you're buying. There is no guesswork on who you are targeting because you know exactly what data you've selected. We also provide transparency and access to top‐tier data aggregators giving you holistic view of the entire data landscape that is available.
Results
BlueKai Intent data is the best performing targeting data available. When compared to other sources or Interest data, BlueKai Intent performs 200‐300% better on average and is often much more cost effective.
It's a big, bold vision, but aren't those the best kind?
