The BlueKai Exchange is the largest auction marketplace for all audience data. In addition to providing exclusive access to the largest source of BlueKai Intent™ data, the BlueKai Exchange also connects data buyers to a vast selection of third party data providers for demographic, geographic, psychographic, B2B, social and lifestyle targeting.

Data Type	Description	Source	Availability	Qualification	Segmentation
Intent	Consumers who intend to buy a particular product or service in the near term.	Exclusive	160+ million uniques	Actions indicating intent to buy on top tier ecommerce, financial, retail, online travel agency sites. Sample actions include interactions with a search function (either via search widget, or entering in a keyword), product comparison, loan calculators, etc.	Autos (ie. by Make and Model) Financial services (ie. loans, mortgages, investment products) Travel (ie. by departure/destination city, length of stay, air travel, hotel, rental cars and brands) Education (ie. by education products and services) Retail (ie. by product type, categories, brands) Local Goods & Services (ie. by products and services)
B2B	Business consumers who are occupationally similar.	Exclusively	12+ million uniques	Occupational attributes sourced from hundreds of business web sites	Company size Functional area Industry Seniority
Past Purchases	Consumers who are more likely to buy based on pervious purchasing habits	Nielsen PRIZM Nielsen ConneXions Nielsen P$YCLE Nielsen Smart Profiles	65+ million uniques	Consistency in online and offline shopping behaviors	By Product Type (e.g. Women’s Apparel, Laptop )
Geo/Demo	Geographically or demographically similar.		TBD		Geo: By State Demo: Age, Education Level, Gender, Homeowner Status, Household Income, Presence of Children
Interest, Lifestyle	Consumers who are more likely to be interested in a topic or fall within a lifestyle category based on modeling from multiple data types		103+ million uniques	Consistency in online and offline shopping behaviors contrasted with demographic attributes to determine interest, hobbies and lifestyles.	By Product Type (ie Women's Apparel, Laptop) By Lifestyles (e.g. Frequent Travelers, High Spenders) By Generations (e.g. Gen X, Baby Boomers) By Social (e.g. Social Behavior, Social Signals, Interest between Friends)
Branded	Consumers sorted by branded sources of data ranging from geo/demo, lifestyle, interest and purchase propensity		TBD	Contact BlueKai to get a comprehensive list of data providers	Contact BlueKai to learn more about our branded data providers
Estimated Financial/Economic	Consumers grouped by their estimated financial characteristics		n/a	Developed from IXI’s proprietary measures.	Examples include Income, Discretionary Spending, Economic Cohorts, Economic Spectrum, Ability to Pay, etc.

Data Acquisition Across the Entire Marketing Funnel for Prospecting at Scale

Exclusive access to top tier data sources in one place.