The BlueKai Exchange™
The BlueKai Exchange is the world's largest data marketplace and the de facto standard for open and transparent audience data trading. We've created an economy built on premium quality data, flexible and fair pricing, and scale that is unmatched in the industry. The result is the most comprehensive access to quality data available to target audiences at any stage of the purchase funnel.
Connect with your target audience, anywhere on the Internet.
- Access actionable audience data on more than 300 million users. That's over 80% of the entire US Internet population at your fingertips.
- Leverage a range of data to power in-market to business to demographic targeting; some which are exclusive and not available anywhere else.
- The Exchange operates on the BlueKai Platform™, which is the industry's standard for data management and analytics, processing more than 750 million data events every day.
- Eighty percent of the top 20 ad networks, portals, trading desks and creative optimizers leverage data from the BlueKai Exchange to run high performance ad campaigns.
- BlueKai Exchange offers more than 30,000 data attributes to power any branding or direct marketing initiatives you can imagine.
- The BlueKai Exchange transacts over 75 MM auctions daily.
Why buy through the BlueKai Exchange?
- It creates a centralized marketplace for data buying where prices are set by the buyers based on performance. This auction model rewards quality and attracts top‐tier data providers to participate in the Exchange.
- It enables ad networks, trading desks, publishers and demand side platforms to purchase aggregated data at scale to package valuable audiences for their advertising clients.
- It allows for a single, centralized view of the data landscape, guided by insightful analytics across the purchase funnel.
Why sell through the BlueKai Exchange?
- It creates a centralized marketplace for data buying and selling where price of data is bid up by performance and demand. This auction model rewards quality and ensures maximum yield from your data.
- It streamlines data collection and operations with just one company and minimizes load impact to your site users.
- It provides an industry standard for collecting, classifying, buying, transferring and analyzing data that is trusted by top tier data aggregators and some of the most trafficked web properties on the Internet.
- It is backed by BlueKai's ethical commitment for consumer transparency and choice.
Data Choices
What data choices are available on the BlueKai Exchange?
Data Sources
Where does the BlueKai Exchange data come from?
Analtyics
See why data targeting trumps targeting by media or interest.
Integration
Learn how your business can seamlessly integrate with the BlueKai Exchange as a buyer or seller.
It's a big, bold vision, but aren't those the best kind?
