Data Sellers

Monetize Intent Data in a Privacy Friendly Way–with the BlueKai Data Exchange

BlueKai uses shopping and research behaviors as signals of purchase intent to build the world's largest database of intentions. As a data provider, you can participate as a seller by syndicating highly desirable intent data into the BlueKai Data Exchange.

With utmost attention to user privacy and anonymity as well as maintaining a seamless user site experience, your data will be auctioned to the highest bidders, resulting in maximum yield and revenue.

• Monetize Your Data Assets: Reap the benefits of maximum yield when hundreds of buyers compete and bid for your data.
• Maximum Control: With reporting and block list options, you get maximum control of your data.
• Complementary Model: With zero impact to your current ad model, this translates into an incremental revenue stream for your business.
• Uncompromised User Experience with One Smart Pixel Approach: BlueKai User Experience Guard consolidates the data capturing process and reduces risk and load times with one set of smart tags
• Consumer-Conscious and Transparent Data Strategy: Partner with a data exchange who created the BlueKai Registry in support of consumer transparency and continues to raise the bar on industry-wide initiatives supporting consumer transparency

How Does It Work?

Simply put, BlueKai is building a database of intentions by tagging intent behaviors across the Internet. Data providers submit information into the exchange using BlueKai's tagging technology. We then classify the data based on purchase intent categories such as travel, auto, retail shopping, and so on. When a buyer bids for and wins access to the data that you've provided, you receive a check for the revenue share on the payment.

Data collection for the BlueKai Exchange is supported by the User Experience Guard (UXG), a state of the art security and latency management system that ensures a seamless experience for your site users. UXG safeguards your site experience by constantly monitoring and isolating 3rd party pixels in order to accurately and efficiently process data collection into the exchange while providing real-time response mechanisms to non-responsive pixel activity.

For more information on the BlueKai Exchange, contact us.