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Presented By: Monetate & BlueKai
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By: BlueKai

The Data Activation System

Your data has value. In order to activate that value, today's intelligent data provider needs to maintain maximum reach while also maintaing full control of the monetization process. Enter the Data Activation System.

The Data Activation System (DAS) is an enterprise-level, cloud-based platform that manages your data assets and provides a common data management system for all your monetization programs to drive an increased return from your data. The DAS is made-up of three separate products that work together to allow you to centralize, acquire, monetize and get insights on all of your data assets. Via the BlueKai Data Management Platform, Audience Data Marketplace, and Audience Analytics Suite, you will unlock scale and drive value from your data-driven marketing efforts.

As a Data Provider, you can leverage the BlueKai Data Management Platform (DMP) to open new revenue streams, extend your client reach, and simplify your reporting. Increase the value and return from your data by plugging into BlueKai’s seamless portability & ecosystem, extracting more value from your highest-performing data, and utilizing enterprise-level tools to create custom segments for Clients.



The Data Management Platform

As a Data Provider, you can leverage the BlueKai Data Management Platform (DMP) to open new revenue streams, extend your client reach, and simplify your reporting. Increase the value and return from your data by plugging into BlueKai’s seamless portability & ecosystem, extracting more value from your highest-performing data, and utilizing enterprise-level tools to create custom segments for Clients.

For Data Provider, the DMP Capabilities are:
  • Monetize your highest-performing data assets in a private exchange.
  • Control your data prices.
  • Leverage BlueKai's deep ecosystem integrations.

Mobile Data Management Platform

Monetize your mobile data with the largest mobile data exchange, that partners with every major player in the mobile space, to get your data out to more places!

As a Mobile Data Provider, leverage:

  • A mobile data marketplace where clients have access to 70MM unique mobile users on the largest and first 3rd-party data exchange.
  • Utilize a platform that has a unique ability to collect data across any device type and OS (including Apple/iOS).
  • Feed into a complex audience creator tool that allows for transparent data buying and revenue recognition to data providers.


The Audience Data Marketplace

By selling on the Audience Data Marketplace either as an unlabeled feed into the Public Exchange, as a Branded Data Provider, or via a Private Exchange, Data Providers enable targeting precision at scale to allow BlueKai Clients to retain, prospect, conquest and expand their customer base.

For Data Providers, the BKX Capabilities are:
  • Create custom segments for clients based on their targeting needs.
  • Provide deeper granularity into your data assets through classification with essentially no depth limitation.
  • Provide Client’s with the flexibility to create complex audience segments with multiple data types and verticals.

Learn more about the data types on the Audience Data Marketplace here or visit our Partner Program

The BlueKai Partner Program

The BlueKai Partner Program is your one-stop-shop for partners that we layered on top of BlueKai's core products. To learn more about unique value-add solutions that are available through our Partner Program, click here.