Ad Networks and Publishers

The bottom line: BlueKai and our data enable you to discover and create valuable shopper audience segments across your network or Web properties. As online inventory continues to grow exponentially and marketers look for more effective targeting, identifying a scaled in-market audience across multiple verticals can be challenging.

By aggregating valuable intent behaviors from top tier web sites, BlueKai has become the largest source of shopping data across the Internet. We make the intent data available to ad networks and publishers for in-market audience creation across the auto, travel and retail verticals. Simply put, we make your audience and media offering more valuable with data.

For networks and publishers, BlueKai offers:

• Quality and Scale: Buy and own intent data aggregated from branded sources beyond your own site or network to increase volume and quality of in-market or behavioral targeting segments.
• Agency Demand: As a BlueKai Certification Partner, connect with agencies and marketers who are ready to buy BlueKai-powered media.
• Cost Efficiency and Control: Auction model allows you to set an efficient bid price for data and you control the overall campaign price that is offered to agency client.
• Targeting Depth: Via a self-service interface, build and acquire specific data that define your clients’ target audience–from intent, demo, geo, purchase to B2B attributes.
• Top Tier Client Services: Dedicated team is assigned to ensure operational simplicity, seamless data delivery, recommendations on data optimization, sales training and marketing support.

For more information on the BlueKai Exchange, contact us.