Agencies/Marketers

The bottom line: BlueKai and our data connect you with shoppers across the Internet. Identifying people who are in-market to buy has become increasingly difficult for agencies and marketers as online inventory continues to grow exponentially. Since shoppers aren't growing at nearly the same rate, efficiently targeting in-market shoppers is like finding needles in a haystack.

By aggregating valuable intent behaviors from top tier web sites, BlueKai has become the largest source of shoppers across the Internet. We make the intent data available to agencies and marketers for in-market audience definition and standardized targeting at scale across any media. Simply put, we don't sell media, we make your media more effective with data.

Through strategic partnerships with niche data providers, the BlueKai Exchange also serves as one data platform for marketers to access over 10,000 in-market, demographic, geographic, lifestyle, online/offline purchase and B2B data segments for a range of audience targeting. Click here to learn more about available BlueKai data segments.

Gain Valuable Audience Insights with BlueKai In-Market Reports

With BlueKai In-Market Reports, you can gain valuable knowledge into the in-market profile of your site audience. Reports will:

• Help optimize data sources & segment bidding based on what works
• Provide overlap analytics that tells you the shopping profile of your site audience
• Compare your site audience with the overall Internet population
• Provide recommendations on segments to reach more likely prospects in the future

For more information on the BlueKai Exchange, contact us.