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Partner Program

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Media Partners
Branded Data Providers
DMP Partners
Data App Partners
Privacy Partners
Badges

What is a BlueKai Badge?

A BlueKai Badge denotes a level of integration, partnership, or affiliation between BlueKai and a client or collaborator.

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Partner Type:

All
Ad Serving Partner
Media Partner
Branded Data Provider
Data App Partner
Privacy Partner

Badges:

All
Analytics
Attribution
Audience Injection
Auto
AxM Log File Ingest
B2B
Behavioral
CPG
Creative Optimization
Data Access
Demographic
Financial
International
Mobile
Modeling
Offline Match
Partner Initiated ID-Syncing
Privacy
Retail
Seasonal
Server-Side Data Transfer
Site Optimization
Social
Social/Lifestyle
Survey
Taxonomy API
Telco
Travel
Trending
Video

BlueKai Partners

BlueKai Partner Program

Welcome to the BlueKai Partner Program! We are proud to share BlueKai's comprehensive network of dedicated partners. Here you will find partners who create BlueKai-powered media offerings, a list of our branded data partners as well as technology app partners who leverage BlueKai data to inform solutions beyond ad targeting.

Click on any of the circles above to learn more about various partner types. Below is a sample list of all of our partners along with badges that indicate the type and level of partnership with BlueKai. To learn more about badges, hover over the badge or click here.

Ad Serving Partners

<strong>AxM Log File Ingest</strong><br />Partners who have the ability to incorporate media performance data (via log files) to ensure the most effective way to create and optimize audience buying and data usage.

<strong>AxM Log File Ingest</strong><br />Partners who have the ability to incorporate media performance data (via log files) to ensure the most effective way to create and optimize audience buying and data usage.

<strong>Audience Injection</strong><br />Audience Injection is a powerful automation tool that allows BlueKai clients to create audiences within our platform, and with a single click, have the audience object instantly appear in their seat in a media partners platform.

<strong>AxM Log File Ingest</strong><br />Partners who have the ability to incorporate media performance data (via log files) to ensure the most effective way to create and optimize audience buying and data usage.

<strong>AxM Log File Ingest</strong><br />Partners who have the ability to incorporate media performance data (via log files) to ensure the most effective way to create and optimize audience buying and data usage.

<strong>AxM Log File Ingest</strong><br />Partners who have the ability to incorporate media performance data (via log files) to ensure the most effective way to create and optimize audience buying and data usage.

Media Partners

Media Partner Badges

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<strong>Analytics</strong><br />Partners who have access and usage of media and audience analytics that inform predictive audience discovery and media buying.

<strong>Data Access</strong><br />Partners who have access to all BlueKai Exchange data, allowing for the most accurate data inventory for media campaign targeting and immediate execution.

<strong>International</strong><br />Partners who leverage International data available in the BlueKai Exchange to reach global audiences.

<strong>Mobile</strong><br />Partners who offer a solution for delivering ads and content across mobile devices.

<strong>Partner Initiated ID-Syncing</strong><br />Partners who have deployed a standard BlueKai tag that initiates data transfer with BlueKai when a user shows up on their site.

<strong>Server-Side Data Transfer</strong><br />Partners who have direct server-to-server connection with the BlueKai Exchange to enable the fastest and most effective delivery method of data, resulting in higher audience overlap in real-time.

<strong>Taxonomy API</strong><br />Partners who have implemented the BlueKai taxonomy API, giving their customers the most up-to-date view of BlueKai Exchange data via their own user interface.

<strong>AxM Log File Ingest</strong><br />Partners who have the ability to incorporate media performance data (via log files) to ensure the most effective way to create and optimize audience buying and data usage.

<strong>Gold, Bronze, Silver</strong><br />The Partnership levels denote the number of integration badges each Partner has, and is an easy reference to illustrate how deeply a partner is ingrained in the BlueKai ecosystem

<strong>Audience Injection</strong><br />Audience Injection is a powerful automation tool that allows BlueKai clients to create audiences within our platform, and with a single click, have the audience object instantly appear in their seat in a media partners platform

<strong>Integration!</strong><br />A star denotes a type of integration a Partner has with BlueKai. The more stars, the deeper the levels of integration, the more efficiently data is transferred!

Branded Data Partners

Branded Data Badges

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<strong>Auto</strong><br />A Provider that supplies data regarding users auto preference, intent to purchase, car make and model, etc.

<strong>B2B</strong><br />A Provider that supplies data to provide business attributes, including Seniority, Industry, functional area, company size and Decision makers.

<strong>Behavioral</strong><br />A Provider that supplies data on behavioral attributes such as personality type, and social preferences.

<strong>CPG</strong><br />A Provider that supplies data on users who buy specific consumer packaged goods.

<strong>Demographic</strong><br />A Provider that supplies data that encompasses individual demographic attributes (age, gender, etc.), household demographics (children in household, HHI, etc.), financial attributes (average income, salary, etc.), and/or housing attributes.

<strong>Financial</strong><br />A Provider that supplies data that encompasses estimated household income, discretionary spending range, investment propensity segments, and/or financial data across consumer markets.

<strong>Offline Match</strong><br />A Provider that has the ability to bring offline data online for enhanced audience visibility and insights across marketing channels.

<strong>Political</strong><br />A Provider that supplies data on political affiliation, voting and donating proclivities, and other political and social demographics

<strong>Retail</strong><br />A Provider that supplies data on a users retail preferences, purchasing trends, and popular merchandise.

<strong>Seasonal</strong><br />A Provider that supplies data on specific national holidays, popular sporting events, and bi-annual/annual seasonal trends.

<strong>Social/Lifestyle</strong><br />A Provider that supplies data on social media users, social media interactions, and/or social attributes.

<strong>Telco</strong><br />A Provider that supplies data on a users preference of intent to purchase telecommunication products and services.

<strong>Travel</strong><br />A Provider that supplies data on user preference for flight destinations, airports, length of trips, frequency of flights, etc.

<strong>Intent Badge</strong><br />When the BlueKai swirl is added on to a badge it means the data is intent data.

Data App Partners

Data App Badges

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<strong>Attribution</strong><br />A Partner who layers an attribution model atop the BlueKai data platform to assign credit for a transaction to a correlated event or set of events.

<strong>Creative Optimization</strong><br />A Partner leverages data from the BlueKai Platform to dynamically create and serve targeted, personalized advertising.

<strong>Modeling</strong><br />A Partner who layers predictive modeling or analytics atop the BlueKai data layer to generate high value lookalike audience across verticals.

<strong>Site Optimization</strong><br />A Partner who leverages data from the BlueKai Platform to optimize on-site.

<strong>Social</strong><br />A Partner who layers aggregated brand social media data atop BlueKai's platform to allow for improved site engagement with social media users.

<strong>Survey</strong><br />A Partner who uses BlueKai data to inform dynamic survey placement.

<strong>Trending</strong><br />A Partner who leverages BlueKai data for informed data visualizations and/or month-over-month vertical trends.

<strong>Video</strong><br />A Partner who informs pre-roll video content with BlueKai data, or pairs BlueKai data to video inventory.

Privacy Partners

Privacy Badges

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<strong>Privacy</strong><br />A Partner who helps ensure transparency and consumer privacy and anonymity.