Industry Involvement
Bringing transparency and control to the consumer is an industry-wide initiative. BlueKai is working hard with the following associations to create consumer awareness and opt out programs that can be adopted at an industry level:
- NAI Board Member
- Digital Advertising Alliance's (DAA) Principles and Communications Advisory Committee responsible for driving self-regulatory efforts
- Participant of Evidon's Open Data Alliance
- Active members of the Internet Advertising Bureau (IAB), belonging to several data committees
If you have any questions or comments regarding BlueKai's Consumer Initiatives, please email contact@bluekai.com.
