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Here’s a step-by-step process of how BlueKai interacts with consumers:

  • Jasmine is shopping online for air travel between New York to Hawaii. As she visits different online travel sites that partner with BlueKai, we store an anonymous cookie on her browser.
  • Because of her activity, BlueKai associates Jasmine’s computer as being inmarket for Hawaiian travel. Also, if Jasmine visits the BlueKai Registry she will notice that Hawaiian travel is noted as one of her interests.
  • As a result, BlueKai marketing partners will show ads on Jasmine’s computer that are relevant to in‐market Hawaii travelers. (For a limited amount of time.)
  • From the BlueKai Registry, Jasmine can update her preferences by removing her Hawaiian travel intent or opting out from having her preferences in the BlueKai Registry. Since BlueKai is a member of the Network Advertising Initiative (NAI), if Jasmine had previously opted out from the NAI site, then she will not see any preferences in the BlueKai Registry.

If you have any questions regarding this process, please email contact@bluekai.com.