Power to the people.

It's all about transparency and choice.

BlueKai works with websites to aggregate anonymous activities and enables marketers to provide more targeted online advertising. We recognize that many consumers are concerned about their privacy as they navigate the Internet. As a company, we fundamentally believe that the consumers should be informed of this process with transparency and choice.
 

Your choices as a consumer:

transparency icon Transparency
The BlueKai Registry is one of the first tools in the industry that gives consumers visibility into what data marketers are using to determine the types of ads you might receive. Consumers can choose to participate while earning benefits for their feedback.
Choice IconChoice
Consumers can choose to opt-out of any type of targeting ANYTIME.

BlueKai's stance on consumer transparency

BlueKai believes that as an industry, we need to be fully transparent on how targeting is achieved, help consumers understand the trade-offs and give them the tools to make their choice. BlueKai is one of the first companies in the industry to operate on this tenet and we are proud that others are following suit.

BlueKai Registry - Consumer Transparency & Preferences. See what data has been collected and you can decide how you want to participate in the digital economy.
Opt Out - If you want you don't wish to participate, you can opt out at any time.
How Does It Work? - Find out how it works for you.
BlueKai Privacy Guidelines - See our guidelines around anonymous data collection.
Industry Involvement - Projects we are working on to support consumer transparency and choice.