Consumers

It's all about choice, reward and privacy.

Much like commercials on television, online consumers like you are familiar with receiving messages from marketers in exchange for free or subsidized content across the Internet. While BlueKai has not come up with a solution to eliminate advertising altogether, we've created an anonymous registry of online preferences that helps you manage and control what marketers know about you.

In return, you, the consumer, are rewarded with the 3C's: control, charity, and content.

Control—With the BlueKai registry, you can control and manage your online preferences by selecting or de-selecting topics of interest. Your preferences may be used anonymously to influence which types of marketing messages you receive across partner sites that we work with. Or you can choose to not participate at all. (but we encourage you to read on before you decide!)

Charity—It gets better! When marketers pay to access groups of anonymous listings from the BlueKai registry, you will be rewarded with a credit to donate to the charity of your choice.

Content—By voluntarily sharing your online preferences, you're helping marketers provide polite and relevant marketing to you, while they continue to pay the publishers who manage the websites you frequent. In return, you will continue to reap the benefits of free content that is available across the Internet.

And let's not forget about your privacy concerns

BlueKai's mission is to build the world's most comprehensive registry of online preferences that is diligently dedicated to ensuring your anonymity and privacy. To that end, BlueKai follows these guidelines:

• BlueKai does not collect or share personal information such as your name, address, or phone number.
  
  
• BlueKai does not collect or share sensitive information regarding health, drinking, politics, or adult content.
  
  
• BlueKai will only share information from your listing regarding your shopping and reading interests. (i.e., interested in cars, interested in air travel, etc.). For example, if you select that you're interested in air travel, BlueKai would update your anonymous profile and you will more likely receive an air travel advertisement across BlueKai partner sites. Remember, although you will always be receiving an ad, this process enables you to receive one that is controlled by you—and thus more suited to your preferences— and gives you an opportunity to donate the proceeds to a charity.
  
  
• If your privacy settings indicate you don't want to share your anonymous listing—then no marketer will be allowed to access that information from BlueKai.