Consumers

It's all about transparency and choice.

At BlueKai, we recognize that many consumers are concerned about their privacy as they navigate the Internet. So here, we've outlined your privacy choices with BlueKai so that you can make an informed decision.

Our goal is help make the online advertisements you see as relevant to your interests as possible while giving you clear options to participate or opt out. In order to make ads more relevant to you, we use devices known as Internet "cookies", which are a line of text that associates a certain activity/preference to a particular computer. (To learn how cookies work, click here.)

BlueKai works with websites to aggregate these anonymous activities and enables marketers to provide more targeted online advertising. As a company, we also fundamentally believe that the consumers should be informed of this process with clarity, transparency and choice. BlueKai is taking active steps to achieve this.

Learn more:

• BlueKai Registry - Consumer Transparency & Preferences
• Opt Out
• How Does It Work?
• BlueKai Privacy Guidelines
• Initiatives in Progress