BlueKai proves to be 59 percent more cost effective for reducing CPM for hotel client.
Goal
Drive bookings on in-market hotel customers and reduce the CPM (Cost Per Impressions) per booking.
Methodology
Rocket Fuel used BlueKai to target in-market travelers, including people who have shown purchase intent for hotel room, car rental, and frequent travel. From there, Rocket Fuel applied additional attributes for results optimization, such as browsing habits, site content, time of day, day of week; properties of the web pages, ad placement, size of ad, creative theme and more. Progressive optimization was implemented to improve performance over time and to better target the right users in the right context, while eliminating poorer performing segments.
- BlueKai proved to be 59% more effective than the second best data partner.
- BlueKai generated a cost per room reservation of $56.80. The second best data came in at $90.07.
Client quote
"There’s an enormous amount of valuable data available from BlueKai that makes finding in-market hotel casino customers much easier and less costly - the trick is having the horsepower to harness, analyze, and act on it – and that's exactly what BlueKai data running on Rocket Fuel delivered. Rocket Fuel is quickly proving themselves as a partner in delivering value for us – helping us to quickly and cost-effectively launch successful campaigns that drive bookings and boost return on our ad spend."
Automobiles
More than a tune up: BlueKai revs up brand-campaign performance by 200 to 300 percent, using in-market competitive targeting at scale.
Nice surprise: BlueKai surpasses auto advertiser’s expectations by 1,250 percent.
Travel and Hospitality
CPA, ASAP, PDQ: BlueKai lowers CPA costs by more than 40 percent for travel client, 4.1 million impressions.
Room to move: BlueKai reduces CPM by 59 percent for hotel client.
Consumer Product Goods
Tasty response: BlueKai increases coupon downloads by 36 percent.
Telecom
Communication breakthrough: BlueKai generates lift of 200 - 600 percent for telecom client.
Small appliance
Energy boost: BlueKai doubles data performance for leading appliance manufacturer.
