BlueKai exceeds auto advertisers’ lead generation expectations by 1,250 percent.
Goal
Generate leads based on users who are in-market and considering competitive auto brands. Moreover, establish campaign pricing based on Cost Per Impression and generate leads at a target cost of $600 per lead.
Methodology
On behalf of an auto advertiser, Rocket Fuel began targeting 20 BlueKai in-market user segments that corresponded to purchase intent for advertiser's competitive brand of automobiles. Rocket Fuel further optimized for the best campaign results by determining which sites, time of day, and the day of week a banner was shown as well as location, size of the ad, and varying creative themes.
- The BlueKai segment performed 1,250 percent better than what the advertiser expected, delivering a CPL of $48.03, which is only 8 percent of the targeted CPL of $600.
- The best performing BlueKai segment was 278 percent more effective than the best performing pure-content partner, which generated a CPL of $133.31.
Automobiles
More than a tune up: BlueKai revs up brand-campaign performance by 200 to 300 percent, using in-market competitive targeting at scale.
Nice surprise: BlueKai surpasses auto advertiser’s expectations by 1,250 percent.
Travel and Hospitality
CPA, ASAP, PDQ: BlueKai lowers CPA costs by more than 40 percent for travel client, 4.1 million impressions.
Room to move: BlueKai reduces CPM by 59 percent for hotel client.
Consumer Product Goods
Tasty response: BlueKai increases coupon downloads by 36 percent.
Telecom
Communication breakthrough: BlueKai generates lift of 200 - 600 percent for telecom client.
Small appliance
Energy boost: BlueKai doubles data performance for leading appliance manufacturer.
