BlueKai delivers 2X-3X better performance than traditional targeting for major auto manufacturer.
Goal
Increase the scale and targeting precision of a major auto manufacturer online campaign.
Methodology
As a data buyer, interCLICK supplemented its own vertical market data with BlueKai in-market auto data to identify an audience of auto prospects who displayed intent to purchase a specific type of car from its client's and competitors' brands.
- The BlueKai data returned a response rate 200 to 300 percent greater than ordinarily achieved with traditional contextual or demographic targeting.
- BlueKai data was the most effective data source interCLICK tested for this campaign.
- With BlueKai data, interCLICK assembled a qualified in-market auto audience of more than 3.1 million impressions in less than one month.
Automobiles
More than a tune up: BlueKai revs up brand-campaign performance by 200 to 300 percent, using in-market competitive targeting at scale.
Nice surprise: BlueKai surpasses auto advertiser’s expectations by 1,250 percent.
Travel and Hospitality
CPA, ASAP, PDQ: BlueKai lowers CPA costs by more than 40 percent for travel client, 4.1 million impressions.
Room to move: BlueKai reduces CPM by 59 percent for hotel client.
Consumer Product Goods
Tasty response: BlueKai increases coupon downloads by 36 percent.
Telecom
Communication breakthrough: BlueKai generates lift of 200 - 600 percent for telecom client.
Small appliance
Energy boost: BlueKai doubles data performance for leading appliance manufacturer.
