interClick develops purchase cycle program that delivers a 61% CTR increase
Goal
Raise brand awareness and drive sales for leading consumer appliance manufacturer of Energy Star® products.
Methodology
Using its Segment Manager, interCLICK modeled the marketer’s target consumers at the various stages of the purchase cycle. They utilized a combination of demographic, psychographic, and brand affinity (only in-market and behavioral data), all acquired through the BlueKai platform.
- interCLICK surpassed the client’s CTR goals by 61% and outperformed all other partners on the media plan.
- In addition, the campaign drove almost 300,000 unique visitors to the client’s site, a 29% increase compared to the prior month.
- Crucial to this success was BlueKai’s targeted data, which doubled performance.
Automobiles
More than a tune up: BlueKai revs up brand-campaign performance by 200 to 300 percent, using in-market competitive targeting at scale.
Nice surprise: BlueKai surpasses auto advertiser’s expectations by 1,250 percent.
Travel and Hospitality
CPA, ASAP, PDQ: BlueKai lowers CPA costs by more than 40 percent for travel client, 4.1 million impressions.
Room to move: BlueKai reduces CPM by 59 percent for hotel client.
Consumer Product Goods
Tasty response: BlueKai increases coupon downloads by 36 percent.
Telecom
Communication breakthrough: BlueKai generates lift of 200 - 600 percent for telecom client.
Small appliance
Energy boost: BlueKai doubles data performance for leading appliance manufacturer.
