BlueKai lowers acquisition costs by an average of more than 40 percent for clients targeting in-market travelers.
Goal
Drive overall reduction in CPA costs for travel clients.
Methodology
BlueKai and AdReady created campaigns for travel clients to identify and target true in-market travel prospects who have shown purchase intent by searching on top OTAs or travel meta search sites. Using the data from these searches, users were qualified to be deep in the purchase funnel for a particular type of travel and are targeted with timely and relevant marketing creative across ad inventory secured by AdReady on behalf of its clients.
- On average, these campaigns hit their booking goals while reducing overall CPA costs by an average of more than 40%.
- Performance exceeded straight geo-targeted buys as well as other behavioral targeting segments without compromising campaign scale.
- For one campaign, the top three segments generated over four million impressions across multiple ad networks.
Automobiles
More than a tune up: BlueKai revs up brand-campaign performance by 200 to 300 percent, using in-market competitive targeting at scale.
Nice surprise: BlueKai surpasses auto advertiser’s expectations by 1,250 percent.
Travel and Hospitality
CPA, ASAP, PDQ: BlueKai lowers CPA costs by more than 40 percent for travel client, 4.1 million impressions.
Room to move: BlueKai reduces CPM by 59 percent for hotel client.
Consumer Product Goods
Tasty response: BlueKai increases coupon downloads by 36 percent.
Telecom
Communication breakthrough: BlueKai generates lift of 200 - 600 percent for telecom client.
Small appliance
Energy boost: BlueKai doubles data performance for leading appliance manufacturer.
