Speakers

Sean Cheyney is the Vice President of Marketing and Business Development for AccuQuote. He is responsible for spearheading the overall growth and direction of the company's marketing initiatives, channel development, strategic partnerships, emerging media platforms, brand image, and customer acquisition through both online and offline advertising. Cheyney's primary responsibilities include executing the company's marketing strategy to the external public, recruitment advertising, overseeing Web site design and content development, and evaluating and optimizing all aspects of customer interaction. He is also directly responsible for initiating and maintaining all advertising and partnership relationships to help benefit and promote the company's image and business model.

A California native, Cheyney resides in Northbrook, Ill., and holds a bachelor's degree in criminology, law, and society from the University of California-Irvine.

Joanna O'Connell is the Associate Director, Brand Relations for Audience on Demand (AOD), Vivaki Nerve Center (Publicis).

Previously Joanna was Manager of Strategic Development for Razorfish's agency trading desk, ATOM Systems, a practice she launched in October, 2008. Joanna was responsible for ATOM Systems' sales and marketing efforts, strategic planning efforts, and was Razorfish's primary ad exchange evangelist.

Prior to ATOM Systems, Joanna held the position of Media Supervisor in Razorfish's New York office where she oversaw media planning for Capital One. Before joining Razorfish in 2006, she spent several years with Miramax Films. Joanna was also a Senior Media Planner at Avenue A/NYC, helping to pioneer the New York City office's vision for cutting edge digital marketing. She holds a BA in Psychology from Vassar College.

Tricia is a dedicated interactive media executive with 15 years of experience. Her expertise in mid to low funnel acquisition marketing covers multiple channels including: display, email, lead generation, and behavioral targeting. Prior to joining Digitas as Vice President Media Director, she was the Vice President of Online Marketing for Q Interactive managing their planning and buying team, as well as working to launch a proprietary behavioral advertising network product. Preceding Q Interactive, she was the Director of Online Media for Leapfrog Online working on behalf of clients such as Discover Card, Comcast and Time Warner.

As the Managing Director of Trading Desk, Todd is responsible both for the architecture of the technology and data infrastructure that Omnicom uses to execute and measure their clients’ campaigns, and the day-to-day operations of the group.

Todd has built or transformed three major e-businesses in the past ten years, as the GM of the $700M Orbitz Hotel business, the Founder & Managing Director of a $200M lending business for HSBC, and, most recently, as the CMO for a telecommunications start-up. His early career spanned roles at Intel and The Boston Consulting Group. He has an MBA in Analytical Finance from the University of Chicago GSB and a BS in Industrial Engineering from Northwestern University.