Exchange > Data Overview

BlueKai – the Center of the Digital Data Economy and Largest Source of In-Market Audiences

As the largest data auction marketplace, the BlueKai Exchange manages over 750M data events on any given day to power live ad campaigns for all portals, 80% of top 20 ad networks, ad exchanges, agencies, creative optimizers, sell-side and demand side platforms responsible for millions of media dollars.

The BlueKai Exchange processes data on over 200 million unique consumers each month and aggregates in-market audiences at scale to meet targeting needs across major verticals. With data quality and fair market pricing at its core, BlueKai attracts top tier providers with intent data on over 160 million unique in-market shoppers across these key verticals, making us the largest source of high performance intent data on the Internet.

BlueKai Data for Targeting Across the Entire Marketing Funnel

BlueKai intent data also provides strong signals for targeting across the entire marketing funnel. Through strategic partnerships with branded data aggregators, the BlueKai Exchange provides centralized access to over 30,000 data attributes, while its deep data classification enables unmatched targeting precision at scale for any campaign objective.