About Us > Press Room > Articles


August 27, 2010
IOs Are Eternal

August 11, 2010
Useless online metrics you might be tracking

August 2, 2010
Online Industry Needs to Be More Open About Tracking

July 31, 2010
Cookie Madness!

July 26, 2010
Blip.tv Develops Pre-roll That Offers Free Downloads on Other Devices

July 22, 2010
Rocket Fuel Inc. taps BlueKai for optimized data

July 21, 2010
Real-Time Bidding and the RTB Ecosystem

July 21, 2010
Rocket Fuel Finds Low-Cost CPA Formula Through BlueKai Ad Data

July 8, 2010
Madrona's McAndrews on the future of media and advertising

June 16, 2010
4 tips for gaining trust from skeptical readers

June 14, 2010
VivaKi CEO Hecht Talks AdECN Integration, Google/Invite Media, New "Primary" BlueKai Data Partnership And French Cuisine

June 3, 2010
BlueKai Launches White-Label Registry To Promote Data Collection Transparency Says CEO Tawakol

June 2, 2010
Digital Content Today: BlueKai Launches White Label

June 2, 2010
BlueKai Extends Registry to Pubs

June 2, 2010
Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? – Day 2 Reactions

June 2, 2010
Advances in Audience Buying: What's Next?

June 1, 2010
BlueKai Offers BT Opt-Out And Management Tool

March 29, 2010
CEO Tawakol Discusses BlueKai Pulse Index And Intender Signal Strength

March 12, 2010
Instant Ads Set the Pace on the Web

March 11, 2010
Who's the Next Google?

February 18, 2010
Affluent Consumers Spend Again

February 12, 2010
Digital Content Today: Blue Kai Shows Travel Recovery

February 3, 2010
BlueKai CEO: Billions of Dollars in Online Ad Data

February 2, 2010
Got Funds? BlueKai Rakes in $21 Million

February 2, 2010
BlueKai Closes $21M Round Financing

February 2, 2010
BlueKai Secures $21M in Third Round of Funding

December 9, 2009
Transparency Renaissance At Digiday:TARGET

December 7, 2009
BlueKai Adds In-Market Analytics

December 7, 2009
Blue Kai Bows Data Targeting Service

December 7, 2009
Third Party Data Joins Up with Behavioral Tracking

December 4, 2009
Is Display Catching Up To Search?

December 4, 2009
Online Publishers Scurry To Solve Financial Woes

December 1, 2009
Ram Access Mode: The Best Intenders

November 19, 2009
Digital Media Predictions for 2010

November 5, 2009
Target-Marketing Becomes More Communal

November 5, 2009
BlueKai Airs First Quarterly Report of Consumer Intent

November 4, 2009
NAI Beefs Up Consumers' BT Opt-Out Option

October 21, 2009
Ad Industry M&A Activity & IPO Wave To Hit 2010

October 16, 2009
Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond

October 15, 2009
Trick or Treat: The Word on Cookies

September 9, 2009
Transparency in Targeting

August 31, 2009
Data optimization drives media buy

August 10, 2009
Bluekai Explain Their Data Exchange Platform And Hint At European...

August 6, 2009
BlueKai Data CEO Tawakol On New Certification Program

August 5, 2009
BlueKai Launches Certification Program

August 4, 2009
BlueKai Moves to Certify Data Bought Through Its Exchange

August 3, 2009
OMMA Behavioral Post-Game: BT Gets Ahead Of The Curve

July 23, 2009
Surprise: Online Ad Prices Are On The Rise?

July 1, 2009
Advertising: The Price of 'Free' Media

May 31, 2009
Put Ad on Web. Count Clicks. Revise.

May 14, 2009
BlueKai Data Exchange Buyers Doubling Every Quarter Says CEO Tawakol

April 20, 2009
Will Using Behavioral Data Lead to Smarter Ad Buys?

April 9, 2009
The Data Dilemma

April 1, 2009
Filtering Out The Noise

March 31, 2009
Blinding Me With Science: Ad Optimizers

March 25, 2009
Your Online Clicks Have Value, for Someone Who Has Something to Sell

March 13, 2009
Is Opt-in The New Opt-Out?

March 12, 2009
A Guide to Google's New Privacy Controls

March 12, 2009
The Pace Of Technology Innovation Is Accelerating

March 11, 2009
Google Sidles Up To Behavorial Targeting

March 9, 2009
BlueKai, data targeting campaign

February 27, 2009
BlueKai captures data from 100 million

February 26, 2009
BlueKai Mines Purchase Data to Improve Online Advertising

February 23, 2009
Start-up Mines E-Commerce Data for Online Advertising

February 1, 2009
Cookie Cutter

January 27, 2009
AlwaysOn Announces OnMedia 100 Award Winners

January 20, 2009
2 simple ways to innovate during a recession

January 5, 2009
Six Online Ad Industry Predictions For The Year Of The Ox

December, 16, 2008
BlueKai Makes Splash with $10.5M Round, Wants Advertisers to Understand Consumer Intentions

December 15, 2008
BlueKai Gets $10.5 million to help advertisers target shoppers

December 1, 2008
Media 100: A Seat at the Table (Omar Tawakol Named One of 100 People We'd Meet at Michael's)

October 21, 2008
BlueKai, interCLICK Partner To Rev Up Online Campaign Results

October 8, 2008
Google Rallies Embattled Travel Marketers

September 25, 2008
The Era of the Data Exchange

September 19, 2008
AdWords retools, LinkedIn joins ad network frenzy

September 19, 2008
BlueKai Says Transparency for Everyone

September 18, 2008
Can anonymous information increase your bottom line?

September 16, 2008
Behavioral data exchange - a way to legitimize behavioral targeting?

September 16, 2008
All-Stars Launch Behavioral Exchange, of Sorts

September 15, 2008
New online data company BlueKai strives for quality, privacy

September 15, 2008
BlueKai Minds Its P's and Q's With New Data Exchange

September 15, 2008
BlueKai Focuses On Purchase-Driven Behaviors

September 12, 2008
Online ad twist: Mind your own data

September 12, 2008
Best Behaviour: Launch for 'Polite' Ad Targeting Firm

September 8, 2008
That's How the Cookie Crumbles