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By: BlueKai

The Data Activation System

The high volume of data being created across marketing channels create a unique challenge for the data-driven Agency: How do I empower my Clients to better organize and activate their data assets to maximize cross-channel marketing performance. How do I help my clients remain competitive by better understanding their customer, driving more sales, reducing marketing waste? Enter the Data Activation System.

The Data Activation System (DAS) is an enterprise-level, cloud-based platform that manages your data assets and provides a common data management system for all your marketing and customer interaction programs. The DAS is made-up of three separate products that work together to allow you to centralize, acquire, monetize and get insights on all of your data assets. Via the BlueKai Data Management Platform, Audience Data Marketplace, and Audience Analytics Suite, you will unlock scale and drive value from your clients' data-driven marketing efforts.

The Data Management Platform

Through the BlueKai Data Management Platform (DMP) organize and monetize your audience data to drive ad revenue from brand marketers. Monetize your data by acquiring more high-performing users, retaining more of your current users, and increasing engagement on and off-network to drive more value from your audiences.

For Agencies, the DMP Capabilities are:
  • Yield Management: Monetize existing users
  • Increased Inventory: Extend & amplify audience
  • Share Profiles: Monetize partnerships
  • Site Optimization: Optimize user experience

Mobile Data Management Platform

Engage with your client’s consumers-base across their .com, and brand applications to drive conversion and awareness through prospecting and retargeting campaigns. Leverage the Mobile DMP (mDMP) as an add-on to a Brands digital DMP or as a stand-alone:

On behalf of your clients the mDMP allows you to:
  • Manage all 1st party data across devices in a centralized platform to create a unified view of your audience.
    • Same platform for PC & mobile
  • Create compelling audience segments with all of your Brand’s audience data.
  • Activate audience segments across BlueKai’s huge digital ecosystem and mobile partners to target you audience across mobile web and in-app
  • Deliver consistent message to an audience across all channels.
  • Leverage in-depth audience analytics to:
    • Increase effectiveness of mobile display campaigns.
    • Drive adoption of your mobile application

The Audience Data Marketplace

The Audience Data Marketplace is the solution within the Data AS that allows you to transact multiple data sources and convert data signals into conversions. Via the Audience Data Marketplace you can buy data from validated 3rd party sources, maximize your media by expanding your targeted audience reach, conduct audience forecasting, and manage media planning across execution platforms.

For Agencies, the Audience Data Marketplace Capabilities are:
  • Transact and apply data from 3rd party sources.
  • Combine and allow data segmentation to drive audience expansion.
  • Port your audience anywhere in the ecosystem using BlueKai's extensive integrations.

Learn more about the data types on the Audience Data Marketplace here or visit our Partner Program

Audience Analytics Suite

BlueKai Audience Analytics Suite allows for audience scale and validation. Activate your audience results to scale your target audience to create efficiency while extending your reach. By plugging in your 1st party data and leveraging insights across the 360MM uniques available on the Audience Data Marketplace, you can verify your customers to discover new audiences and reduce waste.

For Agencies, the Analytics Capabilities are:
  • Surface value on existing key customer segments and charge more for them.
  • Align and verify audience targeting & messaging to eliminate waste and increase profit.
  • Audience amplification of users outside the parameters of your existing inventory.

The BlueKai Partner Program

The BlueKai Partner Program is your one-stop-shop for partners that we layered on top of BlueKai's core products. To learn more about unique value-add solutions that are available through our Partner Program, click here.