Bringing transparency and control to the consumer is an industry-wide initiative. BlueKai is working hard with the following associations to create consumer awareness and opt out programs that can be adopted at an industry level. Click here to see a full list of our privacy partners and how we work with them to support consumer transparency.
You have a plethora of data on your prospects and customers. However, with the influx of media choices and touchpoints, the profile of your ideal audience becomes noisy and hard to decipher. Ironically, your customer data assets are growing by leaps and bounds but your ability to act on it isn't keeping up.
The solution lies in data activation: the ability to stitch together ALL audience data (online, offline, mobile, etc.) to give you one actionable picture of your target customer. (Who they are and what makes them tick.)
How do we do this? BlueKai is the most interconnected media-independent data management platform, audience data marketplace, and analytics system in the industry. As experts in big data ingestion, analysis and portability, we help you connect all your own data assets (with external data) and put it to use everywhere you need it to be. The result? Your business becomes more intelligent and efficient with EVERY interaction.
How do you work with BlueKai?
Good question. As a company, BlueKai provides a variety of products covering the entire Digital Economy. So, before we answer "How do you work with BlueKai?" let us know what you're looking for:
What do you need?
Data Management and Activation
Marketers and agencies can contact BlueKai to learn about the BlueKai Platform and our capabilities for managing first and third‐party data management, analytics and targeting.
Site publishers with access to in‐market audiences, behaviors and key word searches can contact BlueKai to monetize your data by becoming a BlueKai Intent™ data provider.
Ad networks, publishers portals, trading desks, creative optimizers can contact BlueKai to learn more about acquiring data from the Audience Data Marketplace.
BlueKai Intent™ Powered Campaigns
Marketers and advertising agencies can ask for "BlueKai Inside" when working with any BlueKai channel partner as part of your media planning.
Data aggregation companies with access to upper-funnel targeting data can contact BlueKai to monetize your data into the Audience Data Marketplace.