Demystifying Data: Are you a data-driven marketer?
Agencies and advertisers have access to more data about their audience than ever before. This knowledge opens up new and exciting opportunities for making informed, data-driven decisions that drive higher marketing returns.
Join data experts from Starcom, VivaKi, Annalect and the Winterberry Group as we discuss topics like:
- How are progressive marketers leveraging the power of aggregated audience data to refine strategies on segmentation, personalization, targeting, analytics and media planning?
- What are various types of analytics they use to gain actionable insights about their target audience to do more of what works?
- How does their data strategy bridge the gap between online and offline audience engagement?
- How does technology play a part in helping them achieving their goals?
We look forward to an engaging and practical discussion around possibilities and challenges of a data-driven marketing world. (over drinks, of course.)
Who should attend
Agency, Trading Desk, Brands, Marketers and Publishers who want to discuss the world of data and how it plays a key role in your interactive marketing plan.Venue
The W Hotel - 3City Center172 West Adams Street
Chicago, IL
Room: Industry II – Second Floor
