By aggregating valuable shopping and research behaviors across the Internet, BlueKai is building the world’s largest database of intentions.

The BlueKai Data Exchange enables partners to buy and own data to boost ad targeting across any media. Publishers can also participate as data sellers to increase revenue in a privacy friendly way. Unlike ad networks, BlueKai does not sell ads or impressions. Our goal is to create a more effective online marketing approach that is driven by intent data and advocacy for consumer participation.

The result? A harmonious equation where effective and profitable marketing becomes a polite answer to a consumer need.

Marketers: Customize and own data to boost ad targeting and discover new prospects
Publishers: Provide intent data and earn revenue in a privacy friendly way
Consumers: Manage what marketers know about you