At BlueKai, we set out to achieve polite marketing. To us, this simply means providing hand-raisers with only the messages they ask for.

Just as keyword searches are good indicators of consumer intent, BlueKai uses shopping and research activities as signals of commercial intent. We are building the world's largest database of intentions provided directly from consumers and publishing partners. Our unique approach allows consumers to control and manage what is known and shared about them. We then let marketers gain the knowledge to respond with more relevant messages.

The result? A harmonious equation where marketing becomes a polite answer to a consumer need.

Consumers: Manage your online preferences (and earn charity rewards)
Partners: Participate in polite marketing