By aggregating valuable shopping and research behaviors across the Internet, BlueKai is building the world's largest online intent data exchange that connects our partners with over 160m unique in-market auto, retail and travel shoppers.

The BlueKai Exchange serves as one data platform for marketers to access over 10,000 targeting attributes including in-market, demographic, geographic, lifestyle, online/offline purchase and B2B data segments.

Unlike ad networks, BlueKai does not sell ads or impressions. Our goal is to create a more effective online marketing approach that is driven by intent data and advocacy for consumer participation.

Marketers/Agencies: Define audience with data to target new prospects across any media
Ad Networks/Publishers: Buy data to create new lucrative in-market segments
Publishers: Provide intent data and earn revenue in a privacy friendly way
Consumers: Manage what marketers know about you